Nutrova

Nutrova, a brand known for its marine collagens and health supplements, had a strong offline presence with doctors recommending their products. However, they recognized the need to improve their online presence to tap into the growing e-commerce market. Revboosters was brought in to enhance their trust on online platforms, optimize their listings, and boost sales through strategic advertising.

Problem statement:

  • Nutrova sought to leverage its acquired customers’ trust and increase the LTV (Lifetime value) by repeat orders through the help of online sales.
  • Nutrova desired to increase its online presence and expand its customer base in the e-commerce space. They needed assistance in building trust among online shoppers, increasing repeat orders, and scaling their sales.

Observation:

  • While Nutrova had a well-established offline presence, their online capabilities needed improvement.
  • They were already utilizing Fulfillment by Amazon (FBA) in Mumbai, but the growth had stagnated. To succeed in the online space, they required enhanced listing hygiene and trust-building measures.

Solution:

Revboosters provided a comprehensive solution to strengthen Nutrova’s online presence and boost sales:

  • Trust-Building Measures: Revboosters focused on improving Nutrova’s trustworthiness on online platforms. This involved showcasing positive customer reviews, highlighting doctor recommendations, and leveraging social proof to instill confidence among potential buyers.
  • Listing Optimization: Revboosters worked on enhancing the quality and visibility of Nutrova’s product listings. By optimizing their content, images, and product descriptions, Nutrova’s products became more appealing and discoverable to online shoppers.
  • Advertising Strategy: To expand Nutrova’s reach, Revboosters crafted a targeted advertising strategy. The focus was on Mumbai initially, leveraging their existing FBA capability to maximize the impact in the region. Subsequently, they expanded to other cities, utilizing a multi-city warehouse management system to efficiently handle distribution.

Results:

The collaboration with Revboosters led to significant improvements and outcomes for Nutrova:

  • Sales Growth: Nutrova’s sales scaled impressively, witnessing a 5X increase. The strategic advertising approach and optimized listings contributed to this remarkable growth.
  • Top 3 Marine Collagens: Nutrova secured a prominent position among the top three marine collagen brands, cementing its position as a market leader in the niche.
  • Successful Brand Establishment: Neemans transformed from a lesser-known brand to a well-established and recognized name in the shoe market.
  • Improved Social Proof: Nutrova’s social proof was bolstered through positive reviews and recommendations, further enhancing its credibility and trustworthiness.
  • Successful Online Presence: With Revboosters’ support, Nutrova successfully improved its online presence, attracting repeat orders and expanding its customer base in the e-commerce space.
In conclusion, Revboosters played a crucial role in strengthening Nutrova’s online presence and accelerating its sales growth. By implementing trust-building measures, optimizing product listings, and adopting a strategic advertising approach, Nutrova achieved remarkable success in the highly competitive online market.