- Neemans had a well-researched product but struggled to gain visibility and recognition in the highly competitive shoe market.
- Their online reviews and ratings were not sufficient to build trust among potential customers.
- Additionally, they needed to attract investors to fuel their growth and expand their operations.
Revboosters devised a comprehensive advertising-focused approach to improve Neemans’ brand visibility and reputation. The following steps were taken to address the challenges:
- Visibility Boost: Revboosters focused on enhancing Neemans’ visibility in search results. By optimizing their website and content, Neemans started ranking higher in relevant searches.
- Influencer Collaborations: Revboosters identified the right target audience for Neemans and collaborated with influencers to promote the brand. They partnered with prominent figures like Mandira Bedi and even leveraged the popularity of the Indian cricket team as mascots to attract the ideal customer profile (ICP).
- D2C Targeting: Revboosters identified 25 to 35 specific groups with a penchant for trying new brands. This direct-to-consumer (D2C) targeting strategy aimed to capture the attention of adventurous customers who were willing to experiment with new products.
- Scaling Sales: With the increased visibility and targeted marketing efforts, Neemans’ sales experienced rapid growth. Revboosters strategically planned promotional campaigns like the Diwali Sale, which led to a significant surge in sales, from 40X and ultimately reaching 57X during festive campaigns.
The collaboration with Revboosters yielded outstanding results for Neemans:
- Importance to Reviews and Ratings: Revboosters focussed on increasing the reviews and ratings for the product.
- Increased Sales: The visibility boost and advertising-focused approach led to a remarkable 40X increase in sales, bringing the brand to the forefront of relevant search results.
- Successful Brand Establishment: Neemans transformed from a lesser-known brand to a well-established and recognized name in the shoe market.
- Attracted Investors: The impressive growth and success of Neemans caught the attention of investors, enabling the brand to secure funding for further expansion.