Harrisons

Overview

Harrisons is a well-established family-run business with a legacy of 70-80 years in the manufacturing and retailing industry. Despite having a strong offline presence and a reputation for producing quality products at competitive prices, their online presence, specifically on platforms like Amazon and Flipkart, was limited. Revboosters, having a longstanding relationship with Harrisons, recognized the opportunity to leverage its expertise in advertising and brand marketing to help Harrisons expand its online reach and boost sales.
Problem statement:
  • Limited online visibility and sales despite a strong offline presence.
  • Insufficient brand recognition and awareness on e-commerce platforms.
  • Need for effective strategies to tap into the growing online market.
Observation:
  • While Harrisons’ offline business was thriving, its online presence was lacking.
  • The products offered by Harrisons, such as laptop bags, boasted superior quality and competitive pricing, making them ideal for the online market.
  • The brand had the potential to capitalize on the booming e-commerce space but needed a strategic approach to do so.

Solution:

Revboosters devised a comprehensive solution to address Harrisons’ challenges and capitalize on the e-commerce opportunity:

  • Enhanced Online Visibility: Revboosters focused on optimizing product listings and utilized keywords to ensure the products were easily discoverable by potential customers.
  • Brand Marketing Strategies: Revboosters developed brand marketing strategies to increase brand recognition and awareness. They highlighted Harrisons’ legacy, quality products, and competitive pricing in their marketing campaigns.
  • Paid Advertising Campaigns: Revboosters implemented paid advertising campaigns to target relevant audiences and drive traffic to Harrisons’ product pages. They used platforms like Amazon Sponsored Products and Flipkart Sponsored Ads to boost visibility.
  • E-commerce Platform Diversification: Revboosters expanded Harrisons’ presence beyond Amazon and explored opportunities on other e-commerce platforms to reach a wider customer base.

Results:

The implementation of Revboosters’ strategies yielded significant results for Harrisons:

  • Substantial Sales Growth: Harrisons’ monthly sales on Amazon experienced remarkable growth, escalating 9X.
  • Improved Online Presence: Through enhanced visibility and strategic brand marketing efforts, Harrisons gained increased recognition and prominence on e-commerce platforms.

Conclusion:

The case study demonstrates how Revboosters played a pivotal role in driving Harrisons’ online growth and expansion. By leveraging its expertise in advertising, brand marketing, and e-commerce strategy, Revboosters successfully positioned Harrisons as a dominant player in the online market. This partnership exemplifies the power of collaboration and strategic planning to enhance the online presence of a traditional family-run business and adapt to the digital age successfully.